Flores Agency Privacy Policy

Flores Agency

Flores Agency Privacy Policy

Effective date: 12 October 2026

This Policy explains what personal data we collect when you use the flores.agency website and the Flores Agency mobile app (the "Services"), why we use it, and what rights you have. We process data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Dutch law.

How to delete your data

1. Who we are

Data controller:

FN Fusion B.V. (trading as Flores Agency)

P.F. von Sieboldlaan 1, 1431 KG Aalsmeer, the Netherlands

Chamber of Commerce (KvK) number: 60526068

VAT / EORI number: NL853948392B01

Email: info@flores.agency

Phone: +31 6 26174430

For any question about your personal data, contact info@flores.agency.

2. What data we collect and why

Reading content

Articles, news, bonuses and surveys are available without registration. The app has no user accounts. We do not ask for your name or contact details to read content.

Contact form and "Coffee with the CEO"

Name, email, phone number and your message — to reply to you and, at your request, arrange a meeting. Legal basis: your request and our legitimate interest in responding to enquiries (Art. 6(1)(b) and (f) GDPR).

Access code requests for restricted content

Company name, name, email, phone number, company size and the item you request access to — to review your request and send you a code. Legal basis: Art. 6(1)(b) GDPR.

Taking part in surveys

  • Anonymous participation: we store only your answers, without any contact details.
  • Participation with contacts: your answers plus the name, email, phone number and/or company you provide — to send you the survey results and the participant bonus, and to contact you about the survey topic. Legal basis: your consent (Art. 6(1)(a) GDPR), which you can withdraw at any time.
  • We publish survey results only in aggregated form, without identifying individual participants.

Push notifications

If you allow notifications, we store a technical device token, platform type (iOS/Android), your selected language and your preferences (articles, surveys) — to notify you about new content. Legal basis: your consent (Art. 6(1)(a) GDPR). You can turn notifications off in the app or phone settings; the token is then deleted.

Technical data

When you access our servers, your IP address, the date and time of the request and browser or app information are processed automatically — to operate the Services, keep them secure and prevent abuse. Legal basis: legitimate interest (Art. 6(1)(f) GDPR).

3. Data that stays on your device

The app stores on your phone: your selected language and theme, read marks, bookmarks, text size and survey progress. This data is not sent to us and is deleted when you uninstall the app.

The app does not use advertising identifiers, does not show third-party ads and does not track you across other apps or websites.

4. Who we share data with

We do not sell or rent your personal data. We share it only with service providers that help us operate, under data processing agreements:

  • our server hosting provider and email service — to store data and send emails;
  • Apple (Apple Push Notification service) and Google (Firebase Cloud Messaging) — solely to deliver push notifications;
  • Transistor.fm — the service that plays audio versions of articles. When you start the player, Transistor receives technical data (such as your IP address) under its own privacy policy.

We may also disclose data where required by law.

5. International transfers

Some providers (such as Apple and Google) may process data outside the European Economic Area, including in the United States. Such transfers rely on the European Commission's adequacy decision (EU-U.S. Data Privacy Framework) or EU Standard Contractual Clauses.

6. Retention

  • Contact form messages and access code requests — up to 2 years after our last contact.
  • Survey participants' contact details — until you withdraw consent, and no longer than 3 years; survey answers may be kept longer in anonymised form.
  • Push notification tokens — while notifications are enabled.
  • Server logs — up to 90 days.

7. Your rights

Under the GDPR you have the right to:

  • access your data and obtain a copy;
  • correct inaccurate data;
  • have your data erased;
  • restrict or object to processing;
  • receive your data in a machine-readable format (portability);
  • withdraw your consent at any time, without affecting the lawfulness of processing before withdrawal.

To exercise your rights, email info@flores.agency. We will respond within one month. You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens, autoriteitpersoonsgegevens.nl) or the authority in your country.

How to delete your data

  1. Email info@flores.agency with the subject "Data deletion".
  2. Include the email address or phone number you provided in the Flores Agency app.
  3. We will delete your contact details, messages and the survey answers linked to them within 30 days and confirm by email. Anonymised survey results are kept, as they cannot identify you.

Your push notification token is deleted automatically when you turn notifications off. Data stored on your device is deleted when you uninstall the app.

8. Children

The Services are intended for flower industry professionals and are not directed at children. We do not knowingly collect data from anyone under 16. If you believe a child has provided us with data, contact us and we will delete it.

9. Security

All data is transmitted over a secure connection (HTTPS). We apply technical and organisational measures to protect data against unauthorised access, loss and alteration.

10. Changes to this Policy

We may update this Policy. The current version is always available on the website and in the app (Settings → Privacy policy). We will announce material changes in advance.

11. Contact

FN Fusion B.V. (Flores Agency), P.F. von Sieboldlaan 1, 1431 KG Aalsmeer, the Netherlands

info@flores.agency · +31 6 26174430