Blog

Jun 17

Dark Floristry: Why “Ugly” Bouquets Are Becoming a Trend and What It Means for Business in 2026

Why Unconventional Bouquets Are Becoming Popular: How Dark Floristry Influences Sales and Customer Perception

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Jun 08

Digitalization of the Flower Market: Who Is Winning — Marketplaces or Traditional Suppliers?

Who Controls the Customer Wins. An Analysis of Marketplaces, Suppliers, and Growth Strategies in the Flower Business.

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Jun 01

Anti-Trends in Floristry 2026: What’s Already Outdated but Still Selling — and Why It’s Destroying Businesses

Which Bouquets Are Outdated but Still Selling? How Anti-Trends Reduce Margins and Damage Brands

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May 29

Why the Same Flowers Can Look Different: The Florist's Skill vs. the Quality of the Flowers

Why Identical Flowers Produce Different Results: How Floral Design Affects Price, Perception, and Repeat Sales

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May 25

Minimalism vs. “Luxury Excess”: What Is Considered Premium in Floristry Today

How the Perception of Premium Is Changing in Floristry. Why Minimalism Sells for More and Is Replacing Overloaded Bouquets.

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May 18

Bouquet as a product: why florists underestimate structure and overestimate decor

Why structure matters more than decor in floristry. How it affects perception, pricing, and repeat sales.

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May 15

From the airplane to the storefront: how long does a flower really “live” and where does it lose its freshness and value

Where Flowers Lose Their Value from Supply to Customer: An In-Depth Analysis of Shelf Life and Losses in the Flower Business

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May 11

Packaging as a Logistics Tool: How Packaging Affects Profitability, Quality, and Losses in the Flower Business

How packaging affects quality, losses, and profitability in the flower business.

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May 05

Last-mile delivery in floristry: how delivery influences brand perception more than the bouquet

How delivery shapes a brand more than the bouquet: an in-depth look at last-mile logistics, customers, and profit

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